Management Team

Meet the people guiding De Well Group forward with experience, purpose, and a shared commitment to better global trade.

Our leadership

The people behind
our progress

Our management team brings together deep logistics expertise and an international point of view to connect businesses with opportunity.

Avery Chen

Chief Executive Officer & Founder

Avery founded De Well with a clear idea: global logistics should feel more connected, more visible, and more human. He sets the company’s long-range direction and partnerships.

Annie Keaney

Senior Strategic Advisor and Non-Executive Director

Annie Keaney serves as Senior Strategic Advisor and Non-Executive Director, providing independent perspectives on long-term strategy, corporate governance, and sustainable growth. Her advisory focus spans global logistics, supply chain resilience, and evolving international trade dynamics, supporting the leadership team in evaluating opportunities and navigating risk.

Daniel Brooks

Chief Commercial Officer

Daniel works at the intersection of customer ambition and practical execution. His team helps brands find smarter routes to growth across markets and modes.

Priya Nair

Chief Technology & Innovation Officer